Prior to Faith Capital Holding, Alejandro oversaw the digital strategy and infrastructure for Al Babtain Group of companies. During his tenure, the digital presence for their most important brands were established, and quickly grew faster than any other competitive brand in the market. Working with leading global and regional digital channels Alejandro created unique activation's to promote and increase brand awareness in Kuwait. Some of the best practices developed in Kuwait have now been adopted by other GCC markets.
Alejandro was also previously the Digital Director in Kuwait for BPG Group, providing digital strategies for leading companies and brands in the areas of banking, retail and automotive.
In addition, Alejandro established the first fully-integrated digital marketing team in Kuwait, encompassing digital creative professionals, social media specialists, content developers, copywriters and account managers, for one of the major telecommunication companies in Kuwait.
Prior to moving to Kuwait, Alejandro established his career in the San Francisco Bay Area, in the United States, creating corporate brand solutions for a wide range of clients from Fortune 500 companies to SME’s.
Alejandro received his education in Canada, the United States and Spain, where he studied Industrial Engineering, Graphic Design and MBA respectively.